Gray Matters

Quit Bogarting That Joystick Junior…

According to recent studies, researchers tell us that frequent intellectual stimulation could be a way for an aging population to stave off dementia. Notably, a recent National Institute on Aging study found that adults who routinely engaged in activities like listening to the radio, reading newspapers, solving puzzles, and visiting museums cut the risk of developing Alzheimer’s disease by a whopping 47%.

In light of these compelling findings, marketers are looking for ways to monetize this emerging research by developing a whole host of brain busting tools that will keep an aging population razor sharp.

Take for example, MyBrainTrainer.com. This remarkable site makes Wheel of Fortune look like a walk in the park. And, if you don’t believe me, check out one of their sample exercises.